Scandit lands 10 new pipeline opportunities and profitable revenue from virtual roundtables

Activities proposed

Challenge

The ability to access decision-makers at the C-level that are engaged and ready to buy. This resulted in lengthy sales cycles and an inefficient use of time. Audience acquisition, content delivery and pipeline acceleration through a single provider.

Outcomes

  • Winning market share – net new logo acquisition
  • Accelerating profitable revenue growth
  • Brand value – increasing brand awareness and staying front of mind

Result

  • 6 x Virtual Roundtables North America ( 48 x leads delivered)
  • 4 x Virtual Roundtables EMEA ( 32 x leads delivered)
  • 20 extra leads delivered on top of contracted number at no extra cost
  • 3 times return on marketing investment with more deals in the pipeline
  • Brand visibility to 80 senior executives from global brands
  • 1:1 follow-up meetings with 75 executives to discuss its solution
  • Real-time insight into the target audience’s challenges, pain points and priorities to fuel future marketing efforts.

Meetings with new prospects were a key KPI for us, we were looking at a KPI of 4-6, 1:1 meetings/roundtable. The KPIs were well and truly exceeded in the campaigns, we’ve overachieved in the KPIs we set, out of the 300 accounts identified we secured 75 1:1 meetings of those 300 accounts and a pipeline sitting at $1.2 million in the first four weeks of the campaign.