Cybereason positions itself as a trusted advisor

Activities proposed

Situation

Cybereason started their journey in 2021. Their previous events lacked interaction and so they sought a more engaging experience for their audience.

Challenge

Delivering cybersecurity content in an informative yet engaging and interactive manner to position themselves as a trusted advisor within their industry.

Outcomes

  • Trusted advisor – positioned their organisation as a trusted advisor
  • Delivering the right people at the right time
  • Profitable Growth – accelerated profitable revenue growth
  • Market share – net new logo acquisition
  • Brand value – increased brand awareness and staying front of mind

Result

  • 27 leads generated : Virtual Roundtable (8) In-Person Experience (19)
  • 100% matched job titles: CISO, VP Information Security, Director Cybersecurity, Head of SOC. etc.
  • They have since booked 4 more Connex events across 2023
  • Israel Barak, CISO, Cybereason was impressed with the level of seniority of the audience and could see that Cybereason product aligns to every industry.

Client Testimonial

Live Event

When I think about ABM or any event programmes that need to be very focused, I think Connex Group. Connex Group were very truthful and very honest. If there was a challenge or a roadblock, then we all came in together as a team to find a solution and there were no excuses. Connex Group were 100% committed, the whole team was just like our business partner. I would say they are not a business vendor; they are our business partners.