What Does a Winning First-Party Data Strategy Look Like?

How can your brand evolve its data strategy to keep pace with your customers?

The data landscape has seen monumental shifts amid emerging privacy directives, technological advancements, and rapidly changing consumer trends. But one thing has become constant: there is a wealth of customer data to be reckoned with.

Brands need to maximise the value from said data by connecting all their data sources or securely accessing partner data to understand the customer journey. They want future proof marketing by addressing customers and prospects seamlessly across channels, without relying on cookies. So, how can you evolve your data strategy to keep pace with your customers? How can data partnerships help, and how should brands approach collaboration?

Join a select group of your industry peers to discuss not only what a winning first-party data strategy looks like, but how to deliver the experience that customers want and deserve.

We hope to see you in Atlanta!

Discussion Topics: 

What does your current data strategy look like?

How should your brand approach collaboration?

What steps are you taking to future-proof your business?

Event Agenda

18:30 – 19:00 Arrivals, welcome drinks, and networking

19:00 – 19:30 Event welcome and introductions

19:30 – 21:00 Table discussions and three-course dinner

21:00 – 21:30 Event Wrap Up

Related Events

In-Person Events

Strategic security testing – why traditional pentesting is dead

How do you leverage your penetration testing investment

In-Person Events

AI in finance: fighting fraud, increasing visibility and embracing change

Retailers and consumer goods manufacturers across the globe

In-Person Events

Building a Digital First Supply Chain for the Future

The global supply chain environment has been subjected