Overcoming Channel Conflict to Fuel Direct-to-Consumer (DTC) Business

Channel conflict has been top of mind for many manufacturers. And it has become an even bigger priority since the start of the pandemic that fundamentally disrupted how companies sell their goods and services. Getting direct consumer feedback and being in charge of their own destiny is what prompted many manufacturers to take the plunge and get their DTC business started. Yet channel conflict hasn’t been resolved and is oftentimes hurting the DTC business.

Join Us

Join this virtual discussion to explore tactics other practitioners have used to successfully manage channel conflict and achieve double-digit growth business. You will walk away with insights on how to:

Partner with your channel partners as part of your DTC approach

Commit to DTC as an organization rather than a small team

Manage expectations and KPIs while growing your DTC business

Related Events

Bespoke Executive Dinner

Strategic security testing – why traditional pentesting is dead

How do you leverage your penetration testing investment

Bespoke Executive Dinner

AI in finance: fighting fraud, increasing visibility and embracing change

Retailers and consumer goods manufacturers across the globe

Bespoke Executive Dinner

Building a Digital First Supply Chain for the Future

The global supply chain environment has been subjected

Bespoke Executive Dinner

Driving Revenue in an Uncertain Economy

Many organizations are challenged to get enough quality

Bespoke Executive Dinner

Driving Operational Excellence in The New Digital First Workplace

The pandemic has redefined how and where employees

GET IN TOUCH Have a question?