Today, every business leader knows they need – or already have – an ambitious digital transformation vision. A road ahead that promises innovation, agility, optimization and effectiveness. However, few B2B businesses have enjoyed the same success as those in the B2C world.
In fact, an estimated 70% of all digital transformation projects fail.
Furthermore, just 16% of executives say that their digital transformation efforts are succeeding. During this exclusive, three-course dinner event, we will explore why this is and identify the common pitfalls of a digital roadmap. We will discuss the importance of technology, the methods required to complete the journey and why starting small is often in an organization’s best interests.
We will take a deep-dive into three key areas – the struggles of shifting from product and process-focused decision-making to customer and people-centricity; how to adapt from an antiquated business model and leave behind your unwanted silos and legacy systems; and finally, how to bring your people – your workforce – with you on your digital transformation journey.
We look forward to hearing your thoughts and providing you with the right decisions to keep you on course, every course.
Why do so many digital transformation projects fail? And how can you – as B2B business leaders – avoid some of the common pitfalls? When planning AI implementation, what are the main challenges that you are taking into consideration?
How are you implementing a customer-centric – as opposed to product-centric – approach at your organization, and do you believe this is critical to the success of your digital transformation?
How can data and analytics be used to improve customer experience, the effectiveness of marketing, sales and service processes and ensure better end-to-end performance?
18:30 – 19:00 Arrivals, welcome drinks, and networking
19:00 – 19:30 Event welcome and introductions
19:30 – 21:00 Table discussions and three-course dinner
21:00 – 21:30 Event Wrap Up