CMO’s – realizing the value of first party data

Know your customer: marketing in the digital-first era

In a digital-first world, innovative brands recognize the importance of knowing who their customers are and how to reach them on the right channels. According to research by Forrester, 58% of marketers are challenged with targeting or segmenting their audience. Many marketers are unable to tap into all the rich first-party sources at their fingertips — this leaves them unable to personalize consumer experiences, and a study by McKinsey found that 71% of consumers expect personalization, and 76% are frustrated without it.

So, as industry standards continue to evolve and we shift away from third-party cookies, how will today’s marketers be empowered to navigate these changes? How can CMOs realise the value of their first-party data? And how can we ensure strategies are personalised?

 

Key questions :

How are you unifying your owned and paid marketing through first-party data?

Have you seen a rise in loyalty / retention marketing, and personalisation strategies?

What impact has the pandemic had on your digital engagement?

  • Date : 29/11/2022

Register Now

Related Events

Generate Pipeline Across Your Demand Generation Strategy

27th January – 1pm -3pm ET How can

How to increase business resilience through digital-first workspaces

24th January – 2pm-4pm ET The pandemic has

Personalization and the Creation of Beloved Customer Experiences

14th December – 2pm-4pm ET Creating personalized experiences

Mastering your Digital Transformation: Managing the complexity of the digital age

7th December 1pm – 3pm ET Digital transformation

GET IN TOUCH Have a question?